SILVANA ANGELETTI

Designer. Storyteller. The architect who turns calmness and simplicity into an inspiring memory.

DANIELE RUZZA

There is a special genius behind every special design. Let us introduce you to one of them.

 
 
With an ethical, understandable and close to people vision of design, Silvana Angeletti and Daniele Ruzza design essential objects
capable of existing over time. I am looking for harmony and beauty that arise from the effective management of the production process
and in response to changes in society and ways of life.
They create objects with a soul, capable of relating to environments and people.
They have been industrial designers since 1994, when Guzzini put their Zazà coffee maker into production, still in the catalog.
Partners in life and work, after graduating in Industrial Design at the ISIA in Rome they choose to live in Rieti, far from the design capitals,
to maintain a more authentic vision of the profession, which has to deal with complex problems: from functional and technological
to economic ones, from social changes to new user needs.
ANGELETTI RUZZA have collaborated with numerous Italian industrial companies in the furniture sectors
(Alivar, Bottega Intreccio, Brilliant, DAA, Emu, Fiam, My Home Collection, Roche Bobois, Rubinacci, Poltrona Frau), lighting (Nemo, Oluce),
'furniture and appliances (Colombo Design, Faber, Hotpoint / Indesit Company, Irsap, Kalon, Tonelli) and bathroom furnishings
(Azzurra Ceramica, Flaminia, F.lli Fantini, Gedy, Globo, Graff, Teuco), creating essential and functional products.
Far from the coldness of minimalism, their objects seek simplicity and authenticity that is expressed in expressive, soft and pure forms.
The diversity of the production sectors and the scale of the products, from the industrial one made in large numbers to the small series of artisanal objects,
as well as the deepening of heterogeneous techniques and materials have allowed him to bring contamination and
experimentation in the various fields of industry.
But always within a dialogue with the interlocutors of the project. ANGELETTI RUZZA show a traditional approach to design.
The product is born in the continuous comparison with the company, as a union of specific skills and objectives.
With selected realities, with which there is an affinity of vision, they build relationships of mutual trust and respect, conquered and confirmed over time.
From 2002 to 2006 they were artistic directors of GSI Ceramica, from 2007 to 2014 of Azzurra,
from 2015 to 2018 of Brilliant and My Home Collection. Today by Bottega Intreccio, KALON and GLOBO. A role, that of the art director,
which brings them even closer to companies and with greater responsibilities, as a figure of convergence between different professions
that invest and get involved in the business.
ANGELETTI RUZZA have been able to push companies outside their "comfort zone", understanding their identity and production know-how.
And together they have promoted new types of products and research ideas on materials, techniques and, more generally, life needs,
with an eye on the more international markets but aimed at enhancing the manufacturing excellence of our territory.
Through the artistic direction, they present themselves as a new creative variable that generates change and emotion.
The design phase is always compared with the real scale: first the drawings, then the prototypes in 1: 1 scale, verifying, beyond the two-dimensionality
of the screen, the tactile and material qualities and the correctness of the proportions.
For ANGELETTI RUZZA the design challenge is to design in the logic of serial production. And the aesthetics of the products is always born
in the synthesis between function, attention to detail and knowledge of production techniques.
This concrete approach to design was the basis of teaching the Industrial Design courses of the University of Ascoli Piceno
(from 2012 to 2014) and of the IED of Rome (from 2010 to 2018).
Some of their products are part of the permanent collection of the Chicago Athenaeum Museum, but they are not the only awards obtained.
ANGELETTI RUZZA boast six selections in the ADI Design Index
(Rivus for Kalon in 2019; Twitty for Daa and Squeeze & Press for Guzzini in 2017;
Giò for Nemo Cassina in 2011; Stand GSI Ceramica at Cersaie in 2006;
Plano for Fantini in 2004) and two recommendations for the Compasso d'Oro (Twitty for Daa in 2018;
Plano for Fantini in 2011), two Archiproducts Awards (Cylinda for Oluce in 2018; Twitty for Daa in 2017),
Uun Wallpaper Design Award (Bands mirror for Tonelli in 2020), two Design Plus (Happy Hour for Guzzini in 2009;
Nuvola Collection for Azzurra Ceramica in 2009), three nominations for Designpreis (Nuvola and Thin Collections for Azzurra Ceramica in 2011;
Comunicazione Azzurra in 2011), three Good Design Awards (Nuvola and Thin Collections, Azzurra Ceramica and Latina for Guzzini in 2010),
two Red Dot Award (M'Ama for Irsap in 2018;
Comunicazione Azzurra in 2009) and two German Design Awards (M'AMA for Irsap 2019 and Squeeze & Press for Guzzini in 2017).
Awards that recognized the innovation